New Client Questionnaire

Below you will find the new client questionnaire. This form will help me learn about your business and your goals and help us align expectations, communicate objectives, and create a strategy of execution. Feel free to pass over any questions that do not apply or you feel have beem covered in a previous question. Thank you!

If you would prefer to download and print our questionnaire you can bring the complete form to our initial meeting.

General Information

Company name:

Company Phone:

(###)

###

####

Company Address:

Address 1

Address 2

City

State/Province

Zip/Postal Code

Country

Company Website:

http://

Primary company contact name:

First Name

Last Name

Primary contact phone:

(###)

###

####

Primary contact email:

Do you have a deadline that needs to be considered? Is it fixed or flexible?

Who will be the internal decision-makers on this project? Giving feedback and approvals?

Company tagline/slogan:

Describe your business/organization:

What are your company’s values and/or mission statement?

What services or products do you provide and how do they benefit your clients?

What are the messages your brand needs to communicate?

Company size/reach?

How long has your company been established?

Who are your main competitors? (if applicable)

How do your competitors market themselves?

What sets your company apart from the competition?

What are the strengths of your company?

What are the short and long-term goals of the company?

Logo Design

What words describe how you feel when looking at your current logo and branding?

What do you like or dislike about the current logo? What are you looking to change about it?

Are there any elements from the existing logo you’d like to keep, and why?

What do you want the new logo to accomplish?

Are there any restrictions to consider when designing the new logo?

Where will the logo be mainly used? Print, web, etc.?

Is there anything that must be included, like existing brand elements, words or icons?

Brand Design

Who is the primary target audience?

How do most of your customers find out about your company?

What is the desired tone of the project?

List five words, emotions, or adjectives that you want people to associate with your business/organization?

Why does your current branding use those colors, fonts, etc.?

What do you like/dislike about your current materials? What is/isn’t working and why?

Are there any color like/dislikes for this project?

Are there any font likes/dislikes for this project? (specific fonts or sans sarif, serif, etc.)

What designs on my website or in the wider world are you drawn to and why?

Do you have any strong aesthetic/design dislikes?

Do you have a vision that you hope to see ‘come to life’? Describe…

Is there anything else you’d like to add that we haven’t already covered?